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Seoul Dragon City Brand Story

  • Seoul Dragon City

    Seoul Dragon City

    Feel welcome at one of four stylish hotels. Relish in upscale and local hospitality at Grand Mercure. Appreciate the modern conveniences of home at the residence hotels Novotel and Novotel Suites. For a burst of color with urban flair, check into ibis Styles. Overlooking the Han River and set against the picturesque backdrop of Namsam Mountain, exquisite accommodations offer magnificent views of Seoul.
  • Dazzling entertainment

    Dazzling entertainment

    Ascend toward the heavens like our signature dragon. Suspended between two towers, the skykingdom welcomes with soaring views and four floors of diverse entertainment. Revel in European club culture at King's Vacation. Join a rooftop beach party 34th floor above the city at the open-air Sky Beach or host a select group at a sophisticated Spy party room.

MAKE THE DREAM COME ALIVE

Stroll to the Pond of Birth at the foot of DoDo. Korean legend says a serpent lay dormant in the water as it transformed into a dragon. After 1,000 years, the creature awoke and ascended to the heavens. The pond is said to have the power to bring good fortune. Make a wish. Watch your dream become reality.

DISTINCTIVE WHICHEVER YOU DISCOVER

Seoul Dragon City’s main symbol is a dragon, an imaginary creature from Korean mythology. The mythology states that a 500-year-old snake turns into the basic form of dragon ‘Imugi,’ in other words the lesser dragon, and it finally becomes a full-fledged dragon after the ‘Imugi’ stays inside water for another 500 years. And then with the mythical Cintamani, which has the abilities of omnipotence and creation at will, the full-fledged dragon ascends into the heaven.

Dragon Hill

With a name derived from the characters for “Dragon Hill,” the Yongsan region has long been thought to possess the power of dragons. Unlike the creatures of destruction from Western lore, local legend says dragons are benevolent creatures that bestow fortune upon those they meet.

Dragon Shape

The complex’s towers are joined to create the shape of a serpent-like dragon from Korean mythology. A dragon wave adorns the rooftop. Be on the lookout for these details – the mark of the dragon is all around you.